Gemalto, the world leader in digital security, announced the supply to SEB Germany of an innovative end-to-end solution for secure Internet design of personalized credit cards. 400,000 corporate customers and institutions and 5 million private customers are looked after by the SEB Group. Gemalto’s CardLikeMe™ has a user-friendly interface to upload a picture of their choice on the bank website to create a unique personal card. Gemalto developed the software solution required for processing the photograph on SEB’s website and ensured complete card personalization and fulfillment.
CardLikeMe is extremely simple for customers to design a unique credit card with a personal illustration. Users can visualize the card in real time and adjust the photograph as they wish after uploading their picture on the bank website. A wide range of attractive background visuals are offered on the online gallery.
Marc Vormann, head of product management at SEB said “Simplicity and convenience were key words when we decided to offer our customers the option to design their own credit card. Gemalto proposed an easy-to-use end-to-end solution. For SEB, working with one single company at all stages of the process simplified implementation and saved time on the overall project.”
Philippe Cambriel, executive vice-president Secure Transactions Business Unit at Gemalto said “CardLikeMe is a good example of the differentiating services Gemalto supplies to address the need for personalized solutions. Our strong local presence in Germany has allowed us to operate closer to SEB and support them all the way through the project.”
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