It's all about status. Obtaining a credit card is easy enough. Getting a gold credit card is almost as easy. All you need is to continue paying off your debt. Doing this gives you a credibility rating. After a while the financial institution that issued your credit card will offer you an upgrade to one of these gold, silver or platinum credit cards for free.
They will reel off all the wonderful benefits these bigger and better cards will give you. However, be aware these types of cards are aimed at getting you further into debt and a hell of a lot quicker
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